Sony Electronics has announced that owners of BRAVIA HDTV’s and Blu-ray players will be able to rent the movie “Cloudy with a Chance of Meatballs” online up to four weeks before it is available on DVD and Blu-ray. Sony is leveraging is ownership of Sony Pictures by offering this advanced screening free for one off 24 hour period, however from December 8th it will cost owners $24.99 to rent on these networked devices and you have no physical media should you wish to keep it you will then have to buy the DVD or Blu-ray. No details have been given on the video resolution or audio being offered. The DVD and Blu-ray will be available from January 5th in the US so it looks like Sony are also trying to capitalize on the release missing the lucrative holiday season.
