In an interview with web site Gizmodo Steve Ballmer CEO of Microsoft stated quite emphatically that the Xbox 360 would be getting Blu-ray support which threw the web into frenzy. When asked about adding Blu-ray to Xbox 360 he said ”Well I don’t know if we need to put Blu-ray in there—you’ll be able to get Blu-ray drives as accessories”. Well now Microsoft is now back tracking on that commitment and saying that he was talking about the PC.
Um could the cat be out of the bag or is there confusion in Microsoft and its own CEO is not on the ball? Certainly the strategy at Microsoft is around downloading movies and entertainment, we all know that they backed the wrong horse by releasing the HD-DVD drive. We wait with baited breath for the Xbox 360 Blu-ray add-on
